Visual Marketing: How to Go Viral Without Even Trying
Discover how visual campaigns can launch a thousand words and gets you to the top of the scale. While there is no guaranteed formula in getting a multitude of comments, shares, likes or tweets to get viral. Therefore, getting viral really is no easy task. You may produce awesome content, write excellently what you love, work hard to campaign for it but still it may be the still be the case that you may not get the number of shares you were exactly really hoping for.
Buzzsumo a content analytics company in their study of over 100 million articles noted that visitors will likely to share on Facebook the content of a website with an appealing color scheme twice and at least once those with image than those without image on the content. Buzzsumo also discovered that infographics are most likely read 30 times than those solid text articles.
They also found that users are 30 times more likely to read an infographic than a text-based article. (see chart below)
According to the the award winning social media strategist Rebekah Radice, the following statistics were proof that visuals can really get massive attention than any other popular media shares:
- 43% of users share pictures on social media
- An image or more in your content can result positive Facebook shares.
- 9% on Facebook shares at least one image whereas 28% shares without image.
- Content having at least one image will lead to more Twitter shares of around 20.36% whereas only 9.67% Twitter shares are without image.
- Infographics are likely to be linked and shared 3x more than any other content.
- Video shares are lesser than other visuals contrary to most popular belief.
So what about these statistics? Nothing really is certain and definite in hitting that pot of luck! But why give up, it may not really be luck alone, right? Below, we present a few awesome techniques that may pave way in always giving you better results on how to get viral without even trying that much effort and become a web sensation.
1 Create stylish visuals for better audience engagement.
Normally, a visitor would only take a few moments while browsing to judge if they would continue browsing your website or go to another one. As they say, first impression lasts and what would surely leave an indelible memory in their minds.
Using and choosing a color scheme with the right combination of fonts, patterns and designs. And since 60 percent of your website approval depends on the appearance of your website, it is therefore important to break up dense contents, videos and infographics to jive along.
Wait, so you worry more that you are not that artistic and coloring work suck? Not a problem at all there are visual online apps like canva, foter, pixaboy, shutterstock and other visual apps abound online that could do the trick for you. All you have are those pair of eyes that appreciates what’s hip and stylish. You can even use their software for free.
2 Consistency with colors can help. It is prime and important that you need to utilize those colors that will stand the traits of your brand. You might want to gather insights from The Logo Company for an in-depth analysis of your color scheme. Again, its guaranteed cost effective and freebies are often offered.
3 Play around with the fonts according to your color scheme. Let your eyes feast on the hundreds of fonts that can help you accord with your design for consistency. It is prime and important that you need to utilize those colors that initially will suit you and if you’re not that confident, another set of eyes from a friend or two can judge that.
4 Use templates to guide you around. Do not be hesitant in playing around with your colors and designs using available templates on the visual apps you’ve chosen. Templates are there to help you most during customization.
5 Select the desired texts. It’s now time for your own ingenuity and to develop the texts that can launch your brand. It may be true that visuals play a great part to connect to your audience but it will not be just that alone without a text message to go with it. But there is nothing with visuals without having a sensational message.
6 Blend and mix up your desired media as appealing as it can be to attain that punch you need. Again sensationalizing can be a matter of choice. Mix ups could be something that includes lifehacks, announcements, special offers, tutorials, freebies, etc.
You may not need to be an expert in all to pick what’s appealing to your readers. But just like anybody, you certainly have a vision of your ideas. Who knows that idea in your mind will be the key to open that coveted Pandora’s Box on how to get viral without even trying the humongous ways others are getting into to hit something BIG. Those extra times doing your project creating that unique visuals maybe the way for a pleasurable pay off for less than others who took more than your effort. Thus, it’s really worth giving it a go!
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