Top 8 Benefits of Google Reviews and SEO for Business
There’s no surprise that businesses today are all slowing developing their online presence. Not only are digital platforms faster and more convenient but they are also efficient when it comes to engagement of clients and potential customers.
To fully take advantage of the internet as a business tool, a basic knowledge of online marketing must be established. Your basic blog and product reviews are now amplified even more through Google Reviews and SEO (Search Engine Optimization).
Both are a good sign of the relevance and competitive advantage of your business among a plethora of similar products or services available online.
Here’s the top benefits of incorporating both in your online business.
Testimonials –The influence of customer testimonials is often underestimated. An unbiased third party’s perspective on your product or service would likely have a greater weight to a potential’s customer’s decision. A recent study shows that 88% of customers check on customer reviews before making a purchase, and another study shows that 63% of consumers would rather purchase from a site that has customer reviews that one without.
Business evaluation – Reviews can be a great source of feedback for businesses to strategically craft their marketing plan. It can point out the strengths and weaknesses of your business which can then be used to analyse and improve your existing product or service. It helps address factors that contribute to the satisfaction level of customers.
Visibility and Audience Reach– The quality and quantity of Google Reviews directly affect search ranking. When your business is searched on Google it’s most likely to rank higher if it has existing reviews on its page. This shows that your business listing is credible and updated. This will in turn have more clicks and views compared to other websites.
New Techniques– Arm yourself with data gathering techniques through SEO. It’s what keeps organic traffic on Google sound. SEO tools can create new heights for your online business by giving your audience the optimal user experience they are looking for this will in return reward you with a higher return and more traffic.
It is cost-effective – Compared to other online marketing tools out there, SEO will save you the most money in the end. Other marketing strategies which include PPC advertising, social media marketing, or purchasing leads for an email marketing program, can be time consuming and expensive. SEO is the simplest yet solid foundation you need to build your online presence. It will also give you a higher ROI.
Google Reviews Works together with SEO –Without organic SEO in place, people will have a very hard time finding you. Having Reviews online is actually one way to boost your SEO and search rankings. Your potential customers will eventually look for you online and if they can’t find you will move on to sites of your competitors instead.
A Sign of Healthy Online Content – Google today has an updated algorithm xwhen it comes to rankings. Content is now given a fairly high importance in terms of rankings. SEO optimized content really comes in handy for this along with consistency of posts.
Your competitors are doing it – SEO is a never ending process that needs constant improvement and development of content. Get your competitive edge when it comes to online marketing by strategizing and using the right SEO techniques . This will come in handy in organizing your site and creating content that your target would like to come back to and share to their friends.