The Don’ts of Online Reputation Management Services
Just like it is with SEO, there are both wrong and right ways to go about handling online reputation management as dictated by the biggest search engine – Google. It doesn’t matter whether you plan on taking an agency’s help for ORM or wish to undertake this task on your own. It pays to know what strategies/approaches to avoid. In fact, it’s more important to be aware of the don’ts than do’s to enjoy successful and permanent ORM results.
Since, reputation management services don’t come cheap; it’s always good to know which strategies will never aware. It will save you time, efforts, and lots of money.
Have a good read to know things any all reputation management services should avoid –
- Do not spend too much time/money on publications
Most ORMs tend to focus a lot on getting the content published on high-end news platforms and media websites. However, this practice is quite costly as you may have to pay thousands of dollars to get the content on top websites. Alternatively, you can try to approach these websites directly and get your content published for absolutely free.
- Avoid spammy links
Most people are told that back links are what drive the rankings up and get your content in the higher search results. Although this is true, but at the same time it’s important to focus only on getting back quality bank links. Placing spammy links, especially for a legitimate brand or a website could end-up doing more damage than good. What’s more, with this practice you always run a risk of facing penalization from Google. So, avoid this practice at all costs! Reputation management services should be focused on building quality back-links and not just focus on the numbers.
- Do not respond to negative reviews in an aggressive or negative manner
Being discreet is crucial when responding to harsh or negative comments online. Know how you should respond to such comments in a constructive manner as this is a powerful tool to build reputation online and save it from damage. Avoid getting in a war-of-word, especially on an online forum or community. The best way is to contact the person directly and get the situation resolved in a respectful manner without getting aggressive or attacking the commenter.
- Avoid outsourcing your ORM task to an inexperienced/cheap agency
Your reputation online defines your brand ethos and its values. Therefore, it’s crucial to safeguard it from the perils of the online world. This explains why it’s highly important to outsource this stuff only to a credible agency that has substantial amount of experience in ORM and has conducted successful campaigns in the past. Don’t be afraid to be thorough while interviewing agencies for reputation management services.
Now that you are familiar with the don’ts of online reputation management services, you should have good insight on how to hire the right agency for this job.
