How to boost your online presence in 5 simple steps
You have a damn good website; you are followed by hundreds on social sites, and are quite active on a regular basis on some social media websites. Great! But your traffic doesn’t grow much and it takes a long time to gain another set of followers and you see incompetent content making it to the top. Well, don’ just fret over it, instead work on becoming smarter. All work and no smart play make Jack an obsolete boy.
Create your niche
You ought to have a thing that can be saleable enough to fetch you great ROI. But, you skip making yourself to be noticed. That won’t work at all. Today, if you are not the black sheep in the positive sense, then you don’t really stand out in the online crowd. Excel in what you love most, master your craft, polish it on the web, enrich your experience in it and create your niche. Once you do that, nothing can stop your online avatar to shine in the spotlight.
Navigate the right seas
When it comes to marketing about the product or services you offer, there must be beforehand knowledge of what are the online venues where you can advocate yourself. Invest in Search engine optimization because it helps. Find out who your audiences are. Ask, what all can you offer them and what innovative ideas you have up your sleeps to stay competitive. Use conversion rate optimization tools to improve your website when needed.
Fight for quality (and quantity)
UX (User experience) must not be a burden. According to Forrester Research, nearly 50 percent of visitors leave sites when they can’t find what they are looking for. Intuitive designs of your site plus great content triggers rich web experience, propels the visitors towards word-of-mouth publicity. The only condition is – superb quality! If you have it in you and are able to provide answers to your viewers right on the spot, you hit another bulls eye. You secure grater fan following and a permanent fan base. Ensure great infographics and don’t forget to write great alt-text for better SEO rankings. A user friendly landing page is a must!
Save your eggs
With increasing number of hackers and crackers, it’s almost impossible to not get attacked by stealers, if you become popular. Increase data protection tools and techniques to stay safe. As this issue become a pressing concern online, it is mandatory to save your site so that your online presence is not harmed in any manner. Don’t compromise on your online security at all.
Fill in the gaps of communication
A great website has responsive landing pages, it’s social media pages are not just a formality to stay in the crowd. It is an everyday task to manage a blog or reach out to bloggers and have backlinks ready to fulfill any kind of communication/information to be imparted from any of the sides. Advertising re-targeting strategies and retaining loyal customers or followers is a silent rule to follow. Communication is not just limited to desktops, but apps on smartphones and a powerpack offline presence too.
Maintaining a great online presence is not about just having a website on the net but what you do with it, what others expect from it, how it can overall improve your life pursuits and what makes your website a dark horse.
Your personal (expert) touch is what makes it a success.