• Home
  • Features
  • Surveys
  • Pricing
  • Try Free
  • Login
  • Pricing Collection
info@justpivot.us
Customer Login
Pivot Five Stars Pivot Five Stars Pivot Five StarsPivot Five Stars
  • FEATURES
  • NPS SURVEYS
  • OUR MISSION
  • PRICING
  • TRY FREE
Do’s and Don’ts of Online reputation management

Do’s and Don’ts of Online reputation management

Sep 29, 2017 | Posted by Pivot | Customer Service, News, The Basics |

With over one billion searches on Google every day, there is lot of online hustle and bustle to look for things that people relate to, for elevating their business margins. 94% of people for a perception about you based on what they see on first page of Google results and this is not a casual thing to joke about.

Online reputation management or ORM is a failsafe procedure to make sure that nothing irrelevant, unwanted, false or negative about you comes up on your first landing page because that certainly doesn’t add up to your business credibility. ORM mainly does – Removal of negative reviews and branding revival.

But, before you dig deeper in this, you must know some of the do’s and don’ts of this practice.

the donts of online reputation management 2

Do’s

1- Start by being true about your brand or about your online information. Leave no space for vagueness. Be transparent and crystal clear. You can use customized tools for managing your identity like Garlik.com, claimId.com etc.

 

2 – An initial analysis about your online position to gauge where you stand, how good is your impression and then plan for a Reverse SEO wherever necessary. The steps involved are-

  • Identifying bad reputation sites,
  • Analyzing their set up,
  • Building on keywords using offsite SEO,
  • Building on SEO of web properties and your site, interlinking sites and your properties,
  • Pointing backlinks of bad reputation page to your site, if things get out of control.

3 – Have a domain name that sells, gets recognized, has an impact and cannot be imitated easily by opportunity seekers to benefit from your name.

4 – Don’t just manage your online reputation but also of your employees. That helps!

5 – Give due importance to reviews and images online. Reviews shape the buying mentality of the prospective customers (up to 88% as reported). Similarly, having irrelevant and degrading pictures about you or your brand must not show up in top search engine results. Get them buried and focus on fulfilling promises of your product rather than shoving your market spiels in the mind of consumers.

6 – Monitor your ORM, keep blogging and commenting on relevant info and keep everything updated.

Similarly,

Don’ts

1 – Engage in negative comment bashing with haters.

2 – Don’t try to become Hercules, your ORM needs professional cure at times and you must accept that.

3 – Don’t underestimate third party credibility and PR for your business. It’s not always about blowing your own trumpet. It’s also about being credible enough to get recommendations from other sites and being seen as an expert, when you contribute expert information to those well established sites.

4 – Don’t skip timely communication with your customers. The worse you can do is not replying to consumer queries at all and get a full-fledged blog dedicated to why-not-to-choose-you as a brand.

With that said, don’t think ORM is a one day cure method. It takes time, effort and a well planned strategy for reaping long term benefits.

Tags: Brand ReputationBusiness GrowthCorporateCustomer ServiceDigitalNews
14
Share

About Pivot

Pivot's mission is to help our customers create a world where running a business empowers a better life. By taking the guesswork out of reputation management, Pivot is re-imagining reviews, marketing and software for companies. Our software helps business owners gain five star reviews, grow testimonials, and increase online rankings. Pivot serves companies from a variety of industries.

You also might be interested in

Digital Reputation Management

Digital Reputation Management

Jul 21, 2017

Know More about Digital Reputation Management Nowadays, there is no[...]

7 Ways Social Media Can Destroy Your Business Reputation

7 Ways Social Media Can Destroy Your Business Reputation

Aug 13, 2017

Most of the businesses are using social media network to[...]

The Don’ts of Online Reputation Management Services

The Don’ts of Online Reputation Management Services

Jul 28, 2017

Just like it is with SEO, there are both wrong[...]

How it Works

Like Us on Facebook

Download Our Freebie

Get our popular Free eBook on How To Handle Negative Reviews

Connect With Us

Start Gaining Reviews Today! Free 30 Day Trial Lets Do This!


Pivot's mission is to help our customers create a world where running a business empowers a better life. By taking the guesswork out of reputation management, Pivot is re-imagining reviews, marketing, SEO and software for companies. Our marketing solutions help business owners gain five star reviews, grow testimonials, and increase online rankings. Pivot serves companies from a variety of industries.

Get Started Today.

Get In Touch

  • PIVOT
  • 418 E Lakeside Ave, Coeur d'Alene ID 83815
  • info@justpivot.us
  • https://pivotfivestars.com

From Our Blog

  • New Capabilities, Upgrades & Features
  • 5 Latest ORM Trends Every Entrepreneur Must be Aware of
  • Do’s and Don’ts of Online reputation management
  • Request Customer Feedback 3 Best Practices
  • Pivot Launches Campaign to Empower a Better Life through Business

© 2022 · Pivot. All Rights Reserved. Made with love in San Francisco, CA and Coeur d'Alene, ID.

  • Home
  • Mission
  • Contact
  • Blog
  • FAQs
  • Terms
  • Developers
  • Privacy
  • Try Free
  • Login
  • User Guide
  • Pivot Digital Marketing
Prev Next