Customer Testimonials: Your (Not So) Secret Business Weapon
Getting replies to the question, “What made you choose our brand?” from your customers is one of the basic benefits your website must accomplish in order to demystify what drives your customers to buy and use your brand. What features of your brand do people like most in order to buy it and that they would later recommend others to go buy it also?
Trust is a very important aspect in building and establishing relationships with your customers. But how do you gain your customers’ trust? These are the very main reasons why testimonials will help you build the confidence that can win over your customers trust to your brand.
5 Ways Testimonials Build Credibility of Your Brand
Overcome buyer skepticism.
One of the best ways to win against buyer skepticism is adding testimonials to your website. Customer testimonials can help diminish customer skepticism about your brand. It can build up your brand and gain the trust from those who will be able to read them. Your campaign texts may not be able to initially get that solid hold about your brand. But with credible customer testimonials, many will be assured that your brand really has what they have been looking for in order to buy your brand.
Testimonials are not sales talks but credibility about your brand.
Many buyers are hesitant buying brands thinking that the features are just marketing ploys to gain a sale. Adding customer testimonials that talk about their experiences using the brand can help build awareness about the brand.
Great testimonials give substance to your claims. Testimonials serve as back up of your promises about your brand. It can add credibility and authority about your brand and how it can benefit your customers.
Customer testimonials build goodwill.
Testimonials sends one of the most powerful trust signals to your customers and one of the most effective weapon among your marketing arsenal. Testimonials create goodwill for your brand that solidifies customers trust. Testimonials are not any of your regular sales pitch, it helps you convince more readers to gain trust for your brand. A good testimonial must build that strong relationship of trust when your customers tell others what your brand can do than others can’t. Allow testimonials that set your brand apart from your competitors.
Customer testimonials increase your conversion level.
There are several market case studies proving that customer testimonials are efficient lead generators in achieving your sales goals. WikiJob.co.uk added 3 testimonials to their landing page and 34% sales was registered by the company. Express Watches included customer testimonials to their website and a 58% sales increase benefits their company. Testimonials can even be of greater benefit through optimal design and positioning in your website.
Customer testimonials improve your website’ click-through rates (CTR).
Google ranks websites due to their high rates on customer testimonial listings. Websites with 3+ rating reviews and testimonials were most likely to get listed and ranked on search engines. Online marketers are now raving over click through rates relying on reviews and testimonials for optimized ranking and search engines visibility. Customer reviews and testimonials are a powerful marketing method in ranking websites and brand pages.
In using testimonials on your website, it is always best to use them in the most efficient ways.
- Choosing strategic locations like the sidebars or even the space above your headline in the front and center of your homepage for your best customer testimonials can optimize its viewership capacity.
- Place customer testimonials in the center of your homepage sales copy among the features and benefits of your brand can retain the focus of your readers and pay great attention to your brand.
- Dedicate an entire page for your best written testimonials including snippets of comments. It is best to add a link to your testimonial page to help readers find them easily.
- Include links of relative testimonials on every page within your website. It is best for them to have easy access on it whenever they want to know the credibility of your brand.
- Customer generated testimonials, is more reliable than analyst reports or case studies.
If you’re thinking of the best efficient way to boost up your brand and website, you’re missing it out big if customer testimonials are not the one on your mind. Customer testimonials are proven to be one of the easiest yet powerful and cost-efficient methods there is around in the marketing world.
If you’re not using testimonials on your website, you’re missing out on one of the most powerful, easy-to-use and cheap marketing tools available to you.
While many will act on a referral from a colleague than make a purchase because of a typical brand advertisement alone. It is however best those customers are confident enough that the brand is actually that good before they take the money to buy it out. That’s the reason why more and more customers rely on brands with customer testimonials to back up their trust and confidence. Using substantive and fact-filled testimonials on your website will let your readers know that you are worthy of their trust.