Car Dealers Fined 3.6 Million For Fake Reviews
A total of nine car dealerships have agreed to pay $3.6 million to settle charges that they duped consumers with tactics that include running misleading ads about financing and posting phony online reviews, the Federal Trade Commission said Tuesday.
Last week the FTC upped their game and fined a car dealership group $3.6 million dollars. Fake reviews obviously do not pay but have serious consequences.
Fake Reviews Will Cost Your Business!
The complaint included that there were allegations that the businesses posted fake reviews online through major review channels. In many instances, the defendant’s employees have posted five-star reviews of the dealerships on major websites such as Facebook, Yelp, and Google.
The car dealerships also agreed to refrain from using deceptive ad tactics in any future advertising. The FTC found that at least 13 five star Facebook reviews were posted by the company or its agents who did not purchase from the dealership. Kia of Downtown also admitted to non-genuine reviews that were posted on their website.
Reviews Have Rules, Don’t Chance It
It does not pay to post fake reviews of your business online. Customers expect honest and fair online reviews to aid in their buying decisions. Google is leaning heavily on rich snippets and organic schema markup from websites. Make sure to play by the rules when managing your brands reputation.