5 W’s of Online Reputation Management
Being online is the new set of acquired human trait in this century. Trying to gain information about anything or everything has become our habit and conforming social behavior. We are slowly reaching the pinnacle of being virtually dependent on the internet for almost anything. Reason- we have found a fast and a simplistic way of extracting information about anything random. But everything can’t be hunky dory all the time. And being online comes with its own set of pros and cons entwined together where we land in the world of online reputation management by chance or by need.
What exactly is online reputation Management?
If put literally, it is being in charge of your online presence, where any external factor responsible for any kind of unwanted or harmful change in your image is gauged and analyzed. Whether it’s about you or about your company, online reputation and opinions plays as a game changer and ORM is what shapes it for the general public. If your company/product image faces any downhill, ORM is what paves its way to be cleared from false, negative or unwanted ratings on the net. It is a part PR, part tech catalyst for you to represent yourself with clarity and trust.
How does it work?
Some of the quintessential ORM strategies are-
- Removing any content embarrassing or violating in nature
- Publishing original sites and social media profiles to keep the pace
- Getting business mentioned on third party sites which rank highly on search engine websites
- Proactive response to public criticism and helping to rank positively SEO wise, and many more alike
The kind of tools in vogue –
For Identity, the tools are-
Typekey.com, WordPress.com, Garlik.com, MyOpenId.com among others
For Online profiles– SocialUrl.com, Comwat.com, Zoolit.com, SimplifId.com, Venyo.org etc
For Reputation- That is our specialty at Pivot. Start a free trial anytime you want!
Who should have an Online Reputation Management system?
Anyone providing services to the public, selling products, or aiming to be in the public sphere should aim for ORM. That includes companies (big or small), entrepreneurs, solopreneurs, institutions, organizations etc.
Where does ORM play a vital role?
Creating a balance of your online presence, counteracting misleading trends, allowing you for a concrete footing ORM is the digital umbrella for being vigilant about your identity, reputation and online profiles. ORM is not a thing to ignore or take casually. What you may not have sown might be reaped by you, if you skip staying alert.
Why it’s important to have ORM nowadays?
Suppose there was an online negative feedback about your company/product some months ago, and it still appears on the first pages of your site. You had got the problem removed but that comment still exists. Because there are not enough lawsuits to help you remove all your professional blots, legally. What will you do? This is where ORM steps in and helps you remove/combat unwanted feedback or false negative publicity about it. Similarly it works for individuals facing similar image jeopardizing nuisance.
When is the best time to have an ORM?
There might be some jealous competitors who would want to ruin you/r company image. Or there might be some individuals who would love to avenge themselves because of a personal grudge. Being online is no less than being on the edge of a sword. To make sure these sort of situations do not create havoc on your business, having an ORM at any point of time is the best way to stay relieved. That said, prevention is always better than cure because you may not want to get a solution for this at heavier costs later on, affecting your revenue and brand image.
Knowing is good, but applying knowledge is far better!