5 Killer Ways Social Media Can Excite Your Customers
Online social media is the most recently introduced form of social interaction that has been bringing surprises every time through new and exciting customer interactions. At this point, it really feels too early to take anything as a standard, thus everyone is still largely experimenting, testing, and sharing all the best social media techniques.
Experts noted, social media psychology plays a major role in making online marketing into a somewhat state of euphoria changing and making better marketers and improve people’s lives for the better. Here are 5 killer ideas on how social media can excite your customers and make your brand campaign stays in the hearts of your customers.
- Explore the Invisible. The first contact or Zero Moment of Truth (ZMOT) with customers is not necessarily the beginning of the buy cycle as most business owners mistakenly assume. With most businesses, the buy cycle begins during the research phase of the target market where one blindly seeks out the bullseye on the vast market and trys to discover what customers really want about your brand. The experience can somewhat be compared as ‘looking for a needle from a haystack’ but still you’re out there exploring and discovering what seems to be an invisible interest by customers. In order to do this, you need to go on a quest for an in-depth understanding of the actual experiences taken by your target market during their ‘buying’ journey.
- Treat your customers as buyers. It is best to go in the direction thinking that ALL customers in the social economy are buyers including those who have just recently purchased your brand. In the social economy the following are considered as the four primary types of customers:
- Price buyers. These are customers who are most keen on buying brands only at the least possible price. They seldom worry about brand value, variation or relationships.
- Relationship buyers. These customers valued trust and are more about building dependable relationships with their suppliers. These customers normally expect suppliers to care for them.
- Value buyers. These customers are after the value of their interaction and expect suppliers to provide the most value in their engagement.
- Poker player buyers. These customers expect to get high value at the least price of what they can get from a relationship.
- Buyers go for value rather than hubris. Most brand campaigns focus on spins and sales talk that almost camouflage their entire brand package. Bear in mind that buyers buy resulting outcomes not hubris. You must be able to understand the target reason behind what the buyer is looking for and wrap your brand campaign around how you will be going to deliver this to your customers every time. Develop communications that are outcome oriented and not just mere propaganda. Remember that value extends beyond what is being purchased and its significance may differ in perspective to different type of buyers. Although that definition varies over time.
- Align your focus on the underlying results. You must develop processes that engage how buyers want to engage with your brand throughout the life of your engagement with integration defining company processes, competencies and performance growth. You therefore need to streamline every role in sync that enable buyers benefit from each delivered role.
- Empower your Sales & Marketing as a single team. Too many processes and protocols will only lead your buyers to disenchant and disengage. In many instances, buyers appreciate more the consistency of experience and organization of their engagement other than the brand itself. Simplifying the process and department protocols measure up on enabling, advocating and building enduring relationships with them. As buyer evangelists develop, it is understandable that value expectations and processes alignment may change over time.
It’s so fascinating to learn about the psychology behind social media. But even more fascinating is how the social media channels keep on evolving and surprising every customer with their constant engagement making brand marketing equally exciting and euphoric.
We’d love to hear your take from these insights. Let us know by sharing in the comments!